I worked on the BigCommerce ecommerce website for Multipure, a manufacturer of premium water filtration systems and drinking water solutions. My role focused on responsive front-end design, product presentation, content organization, and supporting the migration from WordPress to BigCommerce. The redesigned experience contributed to a 51.2% increase in ecommerce conversion rate, a 52.6% increase in revenue from organic search, and a 17.6% increase in new users.

