For Fabulous-Furs, a brand specializing in cruelty-free faux fur apparel, I led the design and development of a custom BigCommerce solution, focusing on both retail and wholesale channels. This included a full-site migration, UI/UX design, and custom theme development tailored to their upscale fashion brand.

I implemented key platform customizations and third-party integrations to ensure a seamless, user-friendly experience. The result was a fast, responsive site with a sleek design that highlighted their premium offerings. Additionally, I optimized the site for SEO, leading to a 35% boost in organic click-through rates and a 16% increase in organic traffic.

By improving performance, enhancing the shopping experience, and aligning the design with the brand’s aesthetic, the new site significantly increased conversion rates by over 20%.