Free 4 All Music Showcase is an annual St. Louis festival featuring 100 acts across 9 stages—a high-energy celebration of local sound and creativity.

I developed a bold, cohesive brand identity that captured the festival’s vibrant spirit and positioned it as a cornerstone of the city’s music scene. This included designing a dynamic logo system, crafting a fully responsive WordPress website, and creating print and digital materials such as posters, flyers, and social media graphics.

The visual system and website were built to scale with the festival’s growth, ensuring a seamless experience for fans, artists, and sponsors. The result was a unified, engaging brand presence that helped Free 4 All make its mark as one of the Midwest’s must-attend music events.